Social Media Stories Stoneham TV Lunch & Learn

Stories have long been a staple of the Instagram experience, and Facebook users are posting stories more frequently. Like it or not, social media stories are here to stay. Fans and followers expect the brands that they follow will offer unique content through stories. This workshop will focus on how your brand, business, or organization can use stories to spread your message and market your products and services.

Stories on Instagram and Facebook give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their audience via organic stories and through ads within stories.

Digital marketing specialist Dennis O'Hara will cover the following topics:

What social media stories are and how they differ from other types of content
How to add a story to your Facebook and Instagram profiles
Using in-app tools to enhance your stories
Increasing your brand awareness with stories
Content marketing via storytelling.